We have done over 1 minute of the Animatic as, we had to find a good place to stop. we took still images of the Animatic and then uploaded them to the computer on to a folder, then saved our 'Volcano Girl' song on the desktop then edited it on Final Cut, where we have tried to cut to the beat. And now you can watch it on the blog, hopefully we have work continually on to the idea, and it won't change too much. ENJOY!
Today we have gone through the story board gathering up more idea's. Videos which we liked were: Sugar babes - closer and Denial Noah and the whale - 5 years time and we will post these up later
To help us develop our own video ideas, we had to analysis previous student’s work and professional music videos which mirror or influence what we want to achieve in our music video. Although this is song is more ‘pop’ and our music video fits in the ‘Indie’ genre, however this music video betrays many qualities which a music video MUST have. The student video, which I have chosen to evaluate, is group R-16‘Girl Love’ by Self Service which is Punk/Rock/Pop genre.
In the student music video they demonstrate some genre characteristics (such as in a stage performance gives the genre of a metal video and a dance routine is for a boy/girl band). In this video, typical characteristics are shown. There are performances with some ‘dance’ routines from 2 girls, in the same locations – bedroom and outside. This is typical to a 'girl' song but it works well and is effective overall.
Following this, the relationship between lyrics and visuals is important. To understand the lyrics compared to the visuals, we need to know are they illustrative, amplifying or contradicting. The lyrics are about two girls going out to impress the same guy; but then they realise they like each other too. Therefore getting drunk and having a good time. This is shown by many techniques. The relationship between the lyrics and visuals are illustrative but not to every line which would make their piece very boring.For example the lines ‘two vodka shots’ is shown by the two singers drinking shots in parallel screens and the same for the line ‘checking on my make-up’.
Next the relationship between music and visuals is either illustrative, amplifying, contradicting. In ‘Girl Love’ the shots were very quickly cut, to match the fast tempo of the song. In addition to this flashbacks used throughout the video and the two girls performing on a bed, parallel to this. By doing this they are incorporating several techniques and styles of filming.
The varieties of camera angles used to make the shots are portrayed in the right way. The variety of close ups of the protagonists, and the odd long shot is effective. Shots of the two girls had random angles, like multi shots etc, and where they look into a camera when they are spying on a boy is very effective. This makes the video very abstract and modern looking. The music and visuals also match, as they are scenes cut in time with the music. The dancing and split scenes are also timed with the music.
Similarly another important convention in music video, which is also taken place in this student works. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). The close ups on the females characters help to develop a closer relationship between the viewer and the actors. This enables a connection to be made.
There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body. This is to help the audience gain the impression of anger in the video, to find out that they are dating the same guy. And ‘seductiveness’ is shown when the visuals betray that the two girls like one another – on the bed.
Lastly there is intertextual reference in this music video, either from films, tv programmes, other music videos etc. as they follow many of the conventions that other music videos show and follow. This helps the audience to link this to other music videos, especially of the same or similar genre.
Through your pitch you evidenced clear ideas about the style of your music video. This included ideas about mise - en - scene (costume, make-up, props etc) and ideas about camerawork and editing. You will have to have a serious think about whether you intend to make a feminist video as you mentioned. If so a lot of though needs to go in the representation of your character. Lots of good, strong ideas, partically your consideration of the relationship between the images and lyrics. Well Done.
Our target audience, are teenagers who like similar music to the genre of 'indie' which is also the genre of the band and song'. The relationship between the music and lyrics are literal in parts of the music video and amplified where we abstract the idea to its potential. And the relationship between the music and visuals is going to be amplified.
Our location where we are filming is going to be down a ally way, and also a main hall where we are showing our performance. In addition to this we will be using 'dark' locations, like passage ways, old houses to create a trapped atmosphere. The idea behind the music video is about the several band members being 'trapped' with their man or any situations.
A man, will be taped with black duck tape in a chair down a ally way and we will use different camera angles and techniques to betray again the idea of being 'trapped'. To also give the genre of 'experimental' we will be showing strobes and flashes of light.
We got our idea's from a previous student work called Grounding and Rihanna video 'Disturbia' However both of these materials are quite 'Gothic' we are going to contrast this with electric pink makeup. And 'Fighter' by Christina Aguilera
To gather up our images, we are going to take some photographs at a later date, to give the right idea
The narrative is about the story of a girl, her boyfriend and the girls father. The girl is pregnant and she is trying to tell her father.
The visual symbolism's are important as there is no verbal speech.
There are lots of transaction techniques used throughout the video 'Papa Don't Preach' for instance the break between Madonna singing and dancing is called a Loop construction.
The images go along with opening shots of different locations and are very narrative to the lyrics used in the song.
