analysis of a professional music video

I have decided to analise the professional music video "Cassie - is it you" to get an idea of all the different techniques that we could use in our music video to make it successful and look professional. This song is a different genre to the song we have chosen in our group but we can still get ideas to improve. This video is of the RnB genre.

This song is also one of the soundtracks to the recent film 'step up 2' which is a street dancing film so the genre of the song fits in with the film and although the lyrics from "is it you" doesn't really link into the film it still really works. During the video of this song, in parts it flashes to sequences in the film of step up 2 as the artist of "is it you" is in the film, so this music video demonstrates genre characteristics by flashing back to scenes in the film.

Although the lyrics of the song have no relation to the film as in the storyline of the film, in this music video they have used intertextual reference quite frequently, for example, there are flashback scenes in which the artist of "is it you" (who is also in the film) wants 'Chase' who is one of the main characters and so this fits in with the lyrics as they describe how she feels for 'Chase'. Therefore the lyrics fit in with the visuals. They have used clips from the film to show how the lyrics fit in with the visuals.

Apart from flashes of scenes from the film, there isn't really anything else happening in the video apart from 'Cassie' singing next to someone playing a piano, so there are no special effects or techniques used and the only narrative is when there are flashes back to the film. The music still plays during clips of in the film.

sorrrrry i really couldn't concentrate in the internet cafee :